Over the past few years, more and more groups have relied on crowdfunding strategies to fuel their creative ideas. From books, movies, dance and fashion projects to extremely advanced software and gadgets, some of the most remarkable concepts have benefitted from the support of a large, diverse audience on crowdfunding platforms.
Therefore, the question is this: do you have what it takes to build and preserve a rock solid relationship with your potential backers, or is your current attitude actually standing in the way of your own success?
The Ball Is Not Always in Your Court
Do you really think that collecting money from perfect strangers is a piece of cake? Actually, if you are already getting ready to roll out your very own crowdfunding campaign, note that your donors can influence your trajectory. They have the power to make or break your campaign; therefore, it is mandatory to learn how to talk to them.
- Create a compelling, transparent pitch and let them know who you are, what you actually expect from your supporters and what you plan to offer in exchange
- Post updates; provide honest, detailed answers to all the questions coming from your public and cultivate your backers’ feedback
- Don’t hesitate to let them know how you plan to spend the money; in case you have already reached your initial target, set stretch goals and tell your supporters how additional contributions could improve your end product.
- Thank all your contributors for their participation and try to consolidate your relationship even after your campaign comes to an end. Interact with them on your website and on your social media channels. Some of your contributors could very well become investors, brand evangelists or devoted buyers, so do you best to keep them on your side in the long term.
Crowdfunding is an Essential Exercise in Creating and Consolidating Relationships
People who are trying to implement their startup ideas should be fully aware that crowdfunding is much more than an extremely convenient financing method. It is also a very important tool, used to create and maintain solid relationships with influential categories of people who could contribute to the growth of your business.
Furthermore, you can’t expect to profit from unconditional support from your backers. Contributors have the liberty to retract or modify their pledges at any given point in time, before the campaign deadline. This is precisely why it is so important to perfect your communication skills and explore the advantages of different promotion techniques to attract a larger pool of donors.
Canvassing, phone programs, Internet-based campaigns, social media strategies and mailings should be a part of the picture. It is recommended to set up different levels; offer different categories of tempting rewards and test various fundraising techniques to boost your odds of success.
Ask an Expert
Do you feel lost and confused? If the unwritten rules of crowdfunding are puzzling you, choose to get all the right answers from a real expert. L&C Media Buzz is your dependable crowdfunding promotion and consulting guru.
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