Fit for any lifestyle, the new phone leash provides security for smart phone users. A Kickstarter campaign has been launched with exciting perks.

MONTREAL, Canada –The team at Genèze has created an innovative accessory for smart phone and phone cases. It’s an attractive leash that keeps the device close at hand and helps prevent dropping. To ensure a large enough order for production, the team has turned to crowdfunding. With a goal of $4,000 CAD and a project end date of December 2, 2014, the patent pending Petite Loop can be shipped out by the holidays if the campaign meets its target.

Petite Loop is compatible with any phone and case, except waterproof cases. It is separate from the case itself. Handcrafted in Canada and inspected for quality control, the super slim accessory loop is less than 1 mm thin, allowing it to fit between a phone and its case without interrupting the device’s functions. Though it is petite and light, it is very strong and will not break. It can withhold more than 33 lbs. or 15 kg of pressure, preventing snatching from thieves. For the clumsy ones, the fashionistas, the professionals, the multi-taskers, the daredevils, the photographers, the students, the parents: this petite loop will make your life easier.

Three collections are available with different textures and designs, made to match any style and case. Every design is made of a fabric with a soft touch, which is comfortable to wear. The twill loop is a classic herringbone pattern, which comes in the colors wine, black, and willow. The wild collection includes animal print patterns of Dalmatian, leopard, and zebra. The woven collection includes two intricate patterns plus a special mustache pattern, the stache-loop, created to raise awareness of the Movember Foundation, for which Genèze CEO, JP Brousseau, has organized a fundraising team.

For only a $9 CAD pledge, supporters of the Kickstarter campaign receive a Petite Loop of their choice. Genèze is offering free world wide shipping on all pledges except for the 9$ pledge, where adding only $2 CAD will have your loop ship outside Canada. A whole collection comprising three loops is granted to those pledging $17 CAD or more, which will ship in time for the holidays. To learn more and become a backer of the project, visit

About Genèze:

Genèze specializes in product development. Located in Montreal and Gatineau-Ottawa, the design firm has a creative blog concerning innovative products at The team is made up of two brothers a product designer and an accountant, JP Brousseau and Antoine Brousseau. To showcase the company’s innovative new product, they have introduced the new website:

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