Despite the work and stress, designers find crowdfunding indispensable. They get capital up front, don’t need to go into debt and don’t need to guess at their material needs. A one-month campaign gives them an “event” to pitch to the press, and some campaigns go viral. Demographic and geographic information on backers – plus a way to reach all of them – is something even seasoned marketers dream of.

SOURCE LINK:http://www.sfgate.com/style/article/Crowdfunding-may-be-right-fit-for-fashion-startups-5111648.php

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Crowdfunding may be right fit for fashion startups

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